Whether we’re talking about TV, internet, apps, games or smartphones: media are all around us and every child uses them. MediaMasters introduces primary school pupils to the opportunities and threats of (digital) media in a fun way. They get to work on media literacy themes such as social media, information skills, programming, privacy, cyberbullying, cybersecurity, creating vlogs and online behaviour (or ‘netiquette’). Working together as a team, the pupils complete assignments both in the classroom and at home, and must demonstrate their media savvy by taking quizzes and successfully completing certain tasks. They are challenged to develop a critical look and a conscious attitude.

MediaMasters can be played by Dutch-speaking pupils aged 10-12, independent of their background, educational level or prior knowledge.

MediaMissions and assignments in MediaMasters are contributed by the network partners of

MediaMasters – which class is the most media literate in the Netherlands?

MediaMasters can be played throughout the year. The highlight of the year is the nationwide contest which is part of the Dutch Media Literacy Week - 5 to 13 November 2020. The children in each class must demonstrate together that they have mastered certain media skills. Over five days, five challenging one-hour game rounds are played by thousands of classes, who compete for the title: ‘Most media literate class in the Netherlands’. In 2018, a record number of 180,000 pupils registered to participate. Pupils can earn points both in the classroom and at home by completing MediaMissions, which consist of various media literacy questions and assignments. The highest-scoring classes can win great prizes. All participants receive the MediaMasters certificate of participation upon completing the tournament.

“Children get overwhelmed with the internet at such an early age. And everyone thinks that children will be fine, but I do see that this is not always the case. With Mediamasters children can learn about media literacy in a short timespan. It is also very fun to play and the children are super excited about the game!” Jordi Oude Voshaar, Teacher of group 7 at the Special Primary School Kentalis Professor Huizingschool in Enschede, winner of Mediamasters 2019/2020.

During the rest of the school year, MediaMasters offers easy access to themed information around media literacy and digital skills. How can you search and find things on the internet? Or would you like to spend extra time on cyberbullying in the classroom? For more in-depth coverage of these themes, MediaMasters can point you to relevant educational material.

Application for MediaMasters 2020/2021 has opened as of 19 June!

Please note: classes that participated in MediaMasters last school year are required to apply again for 2020/2021.

MediaMasters goals for pupils:

  • Analysis: Nurture a critical eye for the media and be aware of how they operate
  • Awareness: Experience and understand the (intended or unintended) effects of media
  • Privacy and respect: Gain insight into your own media behaviou
  • Dialogue: Talk about media, at home and in the classroom
  • Creation: Be able to make, use and share media yourself

The goals of MediaMasters are based on the Media Literacy Competence Model.

Dutch Media Literacy Week 2019

MediaMasters is played during the yearly Dutch Media Literacy Week. In 2020, the Dutch Media Literacy Week will be held from 5 to 13 November and has the theme ‘Do you have it under control?’

» Read more about the Dutch Media Literacy Week here.


Great prizes can be won during the yearly national tournament in the Dutch Media Literacy Week. In previous years, winning classes got to visit the Voice of Holland studio, the Netherlands Institute for Sound and Vision, EYE Film Museum and CODA Museum’s VR Lab.

Keep an eye on the MediaMasters website where the prizes for 2020/2021 will be announced.

Additional information

MediaMasters can be played by Dutch-speaking pupils aged 10-12, independent of their background, educational level or prior knowledge. MediaMasters only takes up 45 minutes per daily game round during the Dutch Media Literacy Week and requires the use of a DigiBoard. Playing MediaMasters is free. For more information and the application page, please visit

Want to know more? is the website where you can get more information.